Health Literacy
A study by Vintura on the health-economic benefits of self-care in Europe found that 8 out of 10 individuals recognise that it is their responsibility to manage their own health and are willing to do so, but only 2 out of 10 feel very confident in doing so3. By increasing people’s understanding of, and confidence in, how to manage their own health, we can help more people take better care of their health. This in turn can empower them to adopt better health behaviours and support the growth of our brands.
We’re leveraging our purposeful brands to improve health literacy amongst people and communities who stand to benefit the most. By growing knowledge, skills and providing support, our health literacy initiatives are focused on informing and empowering people to adopt better self-care through adopting healthy living and behaviours.
One way in which we drive greater health literacy and self-care is by engaging Health Professionals, providing them with tools and guidance to help them improve their patients’ health knowledge and understanding, empowering them to take better care of their own health.
3 Source: Vintura (2020)