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We are driven by our purpose – to deliver better everyday health with humanity.

Our strategy is designed to grow our portfolio of leading brands and market categories. We target sustainable above-market growth and attractive returns, with our purpose and culture bringing focus and clarity to the strategic decisions we make. Underpinning the way we run our business are four strategic pillars.

1 I n c r e a s e h ou s e ho l d p e n e t r a t i o n M a x i mis e s i g n i fi c a n t g r o w t h o p p o r t u n i ti e s a c r o s s o u r c a t e g o r i e s b y a pp l y i n g o u r p r o v e n a pp r o a c h t o p e n e t r a ti o n - l e d g r o w t h . 2 C a p i t al i s e o n n e w a n d e m e r g i n g op p o r t u n iti e s I n c r e a s e g r o w t h o f o u r bra n d s a c r o s s c h an n e l s , r ou t e s t o m a r k e t a n d g e o g ra p h i e s . E x p a n d o u r p o r t f o l i o t h r o u g h n e w a n d e me r g i n g c o n su m e r t r e n d s a n d b y pu r s u i n g R x - t o - OT C s w i t c h e s . 3 M a i n t a i n s t r o n g e x e c u ti o n a n d fi n a n c i a l di s c i p l i n e F o c u s o n d r i v i n g e f fi c i e n c y , e f f e c ti v e n es s a n d a g i l i t y t o m a k e e v e r y i n v e s t me n t c o u n t . 4 R u n a r e s p o n s i b l e bu s i n e s s M a k e e v e r y d a y h e a l t h m o r e i n c l u s i v e . Pr ot e c t t h e e n v i r o n me n t a n d a d d r es s s o c ia l su s t a i n a bi l i t y b a r r i e r s t o e v e r y d a y h e a l t h . E m b e d s t r o n g g o v e r n a n c e a n d e t h i c a l bu s i n es s b e h a v i o u r s .

Our Key Performance Indicators 

We have several enterprise metrics monitoring performance across the business, from which we select our key performance indicators (KPIs). These are the most applicable in tracking our strategic performance, sustainability and commitment to our key stakeholders. The Board and Executive Team monitor our KPIs to ensure continued alignment to our strategy and, where applicable, they are linked to Executive Directors’ remuneration.

Download our KPIs

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